In GetResponse, for example, these hard-bounce emails are automatically removed so that they don’t ruin your email reputation. a hard bounce, which is when your email is permanently rejected, with no hope of getting to the recipient.Reduced bounce ratesīounce rates tell you what percentage of your sent emails don’t get delivered to your recipients. Below, we’ve selected the most crucial ones. There are many benefits of regularly cleaning your email lists. That’s why we strongly encourage you to find some time each month to pay closer attention to the contacts you are marketing to.īut that’s not all. While email list cleaning may not be the most fun activity, it is invaluable in terms of ROI on the time you will be saving. Learn more about list hygiene and nurturing here Why should you clean your email list? Duplicate email addresses are not possible within one list unless you absolutely want them there for a purpose. It also gives you an opportunity to categorize your users and ensure they only receive relevant information, recommendations, and updates.Īuthor’s note: GetResponse has built-in solutions to make sure that fake emails are caught before they make their way into the list. This procedure involves removing dead, fake, invalid, or duplicate accounts to maintain good email list hygiene. Email segmentation best practices What is email list cleaning?Įmail list cleaning is a periodic audit of your email lists to ensure that only active accounts make the cut for your next email marketing campaign. How to improve your email deliverabilityģ. What is email marketing and how does it work?Ģ. To learn more about this process follow this article and check out the recording of our webinar below.ġ. To ensure your email program continues to deliver strong results, we recommend that you identify, try to re-engage and remove inactive contacts regularly. This may affect your overall list size and email campaigns’ performance, too. In this article, we’ll share a few of the benefits of email list cleaning as well as some best practices to get you started.Įditor’s note: In their recent announcement, Google confirmed that in December 2023, they’ll begin removing inactive accounts that had previously signed up for their service. ![]() To make sure all of your emails end up in the third category, you need to take good care of your email contacts list. Or, it can swoop into their inbox with a notification and an instant open. Or, it can land in their promotions folder only to be opened when - if - your subscriber chooses to revisit it. It can end up in a spam folder, never to be seen by the intended reader. If a better open and click-through rate, as well as higher sales, is what you’re after - never underestimate the power of regular email list cleaning.Īfter your email is sent out, it can take multiple trajectories.
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